James is the Head Coach for the Boys and Girls Cadillac Ski teams from 2018 to current. He was also the Head Coach for the Boys Ski Team from 1994-2000. He grew up skiing at Bintz’s Apple Mountain in Saginaw. In college he worked for the ski school at Timber Ridge Ski Area where he taught lessons which included children programs and college classes through Western Michigan University.

His accolades include: Being apart of the MHSSCA - Michigan High School Ski Coaches Association

3 time Boys Regional Coach of the Year

2 time Girls Regional Coach of the Year

2 time D2 Girls State Coach of the Year

D2 Boys State Coach of the Year

MHSCA  - Michigan High School Coaches Association

2023 Girls Skiing Coach of the Year